Product Marketing Manager

Petal is a leading Canadian healthcare orchestration and billing company that revolutionizes healthcare systems to make them agile, efficient, and resilient by enabling the forecasting and shaping of world-class healthcare through Healthcare BI, advanced analytics, and informed insights.  

Our commitment to fostering an exceptional workplace culture has earned us notable recognitions, including being listed as a Great Place to Work in both the technology and healthcare sectors. Join us in our mission to empower healthcare innovators and improve healthcare differently.  

What you can expect when joining the team 

Reporting to the Director of Product Marketing, you will act as the glue that binds our product strategy to the tactics that are needed to drive commercial success. You will be the product evangelist and will play an integral role in the go-to-market strategies in existing and new geographies for our segments. 

Working closely with marketing, sales, customer success, and product leaders, you will develop marketing programs that drive demand and product acquisition. A keen attention to detail and the ability to grasp and present our product’s value proposition will enable you to be successful in this role. 

Core functions  

Market Analysis:  

• Own the market intelligence of your segment - be the expert on buyers and users; who they are, and their key buying criteria 

• Understand the competitive landscape, acting as the expert on the competition, and their positioning

Positioning & Messaging  

• Collaborate with product and marketing teams to develop positioning and messaging that resonates with our target segments and personas; 

• Develop messaging that resonates with key decision makers and buyers, addressing their pain points and demonstrating ROI 

Sales Enablement  

• Build sales tools, presentations, one-pagers, and case studies that provide clear and compelling messaging for new and existing products and segments 

• Understand and support our sales channels and partners - train them on the problems we solve for our buyers and users, develop internal tools and external collateral and teach them how and when to use it. 

Collaboration & Marketing Execution  

• Plan and execute the launches of new products and releases of existing products   

• Develop and execute marketing plans for specific segments and products, including key activities and budgets to support the acquisition of new customers and the retention of existing customers 

• Assess the effectiveness of the marketing programs on an ongoing basis, and report back to the business on required changes 

• Develop campaigns and initiatives to drive product adoption and engagement among current customers. 

• Work closely with product, marketing, and sales teams to ensure cohesive execution of strategies. 

Your profile 

Are you an engaging product marketing professional focused on developing successful go-to-market strategies and programs? Are you known for your capacity to act as a bridge between analysis and action in a fast-paced environment? Are you motivated by the opportunity to work in a growing organization that values teamwork, learning and continuous improvement? The sky is the limit! If you have: 

• A Bachelor’s degree in marketing, administration or another field relevant to the position; 

• A minimum of 5 years of relevant experience in a similar position; 

• Knowledge of the healthcare industry and technology space (a major asset); 

• Proven experience in product marketing, particularly in B2B or B2G SaaS  

• The demonstrated ability to think critically, simplify and clarify key information, combined with strong writing skills; 

• A track record that demonstrates your ability to deliver and willingness to try new approaches and learn from experience; 

• Extensive knowledge of market analysis and marketing; 

• Exceptional ROI-tracking skills, able to prove what is, or isn’t working; 

• The natural ability to vulgarize information, communicate the value proposition of a product, and visualize and define the customer journey; 

• Strong diplomatic skills - knowing when to push back and when to dive in; 

• Excellent people skills to interact with colleagues, cross-functional teams and third parties; 

• Written and spoken English is required for this role, French considered an asset. 

• Pragmatic Institute Certified / Product Marketing Alliance / Reforge (a strong asset). 

Petal’s position on remote working 

In our opinion, a company cannot claim to be modern, innovative and have the well-being of their team at heart, without attempting to integrate remote working to the level that their business model allows them to. Post-pandemic, Petal employees will continue to benefit from the option of teleworking up to the maximum flexibility permitted by the nature of the position and the smooth running of operations. 

Our benefits 

• A signing bonus of $1,000 for your remote work set-up;

• Compensation that recognizes your contribution;

• 4 to 6 weeks of paid vacation per year;

• 5 ​paid personal days​ per year​;

• A ​group RRSP / DPSP plan with employer contribution;

• A ​complete group ​insurance ​plan, from day 1;

• An ​annual wellness allowance;

• Access to the Lumino Health™ telehealth application;

• Flexible work hours and more.

Petal is an active participant in the equal opportunity employment program, and members of the following target groups are encouraged to apply: women, people with disabilities, aboriginal peoples and visible minorities. If you are a person with a disability, assistance with the screening and selection process is available on request.