Marketing Content Writer

Petal, a leading Canadian health tech company, is tackling one of healthcare’s pressing challenges: rising patient demand amidst a critical workforce shortage. Petal’s platform gives healthcare organizations real-time visibility into centralized, integrated, relevant, and actionable data from multiple IT systems while streamlining their processes, improving patient access and workforce management, and optimizing flows and continuity of care.

Our commitment to creating an outstanding workplace has earned us notable recognition as a Great Place to Work in the technology and healthcare sectors. Join us in our mission to improve healthcare.

Your mission

Are you a talented storyteller with a passion for healthcare? We’re looking for a dynamic Marketing Content Writer to join our team! In this role, you’ll create engaging content that resonates with the healthcare audience, builds trust, and drives Petal’s marketing initiatives. Your work will be central to elevating our presence in the healthcare community.

What You’ll Do

• Create Impactful Content: Write, edit, and proofread compelling content for blogs, social media, emails, and more, tailored to healthcare professionals, decision-makers, and stakeholders;

• Conduct In-Depth Analysis: Analyze industry trends, audience insights, and competitor strategies to ensure content is timely, relevant and impactful;

• Collaborate Across Teams: Partner with marketing, sales, product, professional services, and leadership teams to craft innovative content that supports our broader business goals;

• Optimize for Visibility: Implement best SEO and content marketing practices to boost reach, engagement, and conversion;

• Monitor and Improve: Track content performance, analyzing metrics to refine strategies and enhance results;

• Stay Ahead of Trends: Keep up with the healthcare and content marketing trends to ensure we remain a trusted and valuable source of information.

What We’re Looking For

• A Bachelor’s degree in marketing, communications, or a related field;

• Exceptional writing, editing, and proofreading skills in English (and French proficiency is a plus);

• Proven experience as a content writer or in a similar role, ideally within the healthcare sector;

• The ability to convey complex healthcare topics while keeping content educative and engaging;

• A proactive, curious, collaborative and self-motivated individual with strong attention to detail and the ability to manage multiple projects in a fast-paced environment;

• Full proficiency in English (spoken, written, and read) is required, as you will regularly interact with unilingual English-speaking colleagues and write content intended for an English-speaking audience.

Petal’s position on remote working

In our opinion, a company cannot claim to be modern, innovative and have the well-being of their team at heart, without attempting to integrate remote working to the level that their business model allows them to. Petal employees continue to benefit from the option of teleworking up to the maximum flexibility permitted by the nature of the position and the smooth running of operations.

What We Offer

• Opportunities for professional growth and development in a meaningful sector;

• A collaborative work environment that encourages teamwork and creativity;

• A signing bonus of $1,000 for your remote work set-up;

• Compensation that recognizes your contribution;

• 4 to 6 weeks of paid vacation per year;

• 5 ​paid personal days​ per year​;

• A ​group RRSP / DPSP plan with employer contribution;

• A ​complete group ​insurance ​plan, from day 1;

• An ​annual wellness allowance;

• Access to the Lumino Health™ telehealth application;

• Flexible work hours and more.

Ready to Make a Difference?

If you’re eager to use your writing skills to impact the healthcare landscape, we’d love to hear from you! Please send your resume, a cover letter, and writing samples by November 1st.

Attention: Please attach your writing samples as an annex to your CV or cover letter.

Petal is an active participant in the equal opportunity employment program, and members of the following target groups are encouraged to apply: women, people with disabilities, aboriginal peoples and visible minorities. If you are a person with a disability, assistance with the screening and selection process is available on request.