Growth Marketing Manager

Petal, a leading Canadian health tech company, is tackling one of healthcare’s pressing challenges: rising patient demand amidst a critical workforce shortage. Petal’s platform gives healthcare organizations real-time visibility into centralized, integrated, relevant, and actionable data from multiple IT systems while streamlining their processes, improving patient access and workforce management, and optimizing flows and continuity of care. 

Our commitment to creating an outstanding workplace has earned us notable recognition as a Great Place to Work in the technology and healthcare sectors. Join us in our mission to improve healthcare. 

Your mission 

Are you a seasoned Growth Generation Manager? We're seeking a motivated individual to lead our growth marketing and campaign efforts. You'll craft hyper-targeted Account-Based Marketing (ABM) campaigns, set strategic goals aligned with key account priorities, and meticulously measure success to fuel pipeline growth and elevate our brand within specific segments of the healthcare community. 

Your daily life 

In your day to day, you will be led to: 

• Implement the strategy and oversee the execution of Account-Based Marketing (ABM) campaigns for B2B and B2C segments. 

• Develop and implement innovative digital marketing campaigns that resonate with B2B and B2C audiences, driving engagement and conversions. 

• Set measurable goals and KPIs to track the effectiveness of demand generation campaigns alongside various stakeholders. 

• Build an enterprise nurturing campaign across all personas, segments, and collaborate with key stakeholders to align messaging across all marketing initiatives. 

• Develop and optimize landing pages to maximize lead conversion rates. 

• Monitor campaign performance, analyze key metrics, and make data-driven adjustments to optimize results. 

• Work closely with cross-functional teams to ensure seamless execution of marketing campaigns. 

• Build strong relationships with external vendors and agencies to optimize marketing efforts. 

Your profile 

• Bachelor's degree in marketing, business administration, or a related field. 

• 7+ years of experience in lead generation and growth marketing (using Salesforce Account Engagement & Pardot is a plus) 

• Proven track record of developing and executing successful marketing campaigns. 

• Excellent analytical skills and data-driven decision-making abilities. 

• Strong leadership and agency management skills. 

• Excellent communication and interpersonal skills. 

• Experience with SEO, SEM, email marketing, social media, and content marketing. 

• Strong content writing skills for digital platforms. 

• Ability to work in a fast-paced, dynamic environment. 

• Since you will be interacting with our clients, many of whom are English or French speakers, proficiency in both English and French (spoken, written, and reading) is required.

Petal’s position on remote working 

In our opinion, a company cannot claim to be modern, innovative and have the well-being of their team at heart, without attempting to integrate remote working to the level that their business model allows them to. Petal employees continue to benefit from the option of teleworking up to the maximum flexibility permitted by the nature of the position and the smooth running of operations. 

Our benefits 

• A signing bonus of $1,000 for your remote work set-up; 

• Compensation that recognizes your contribution; 

• 4 to 6 weeks of paid vacation per year; 

• 5 ​paid personal days​ per year​; 

• A ​group RRSP / DPSP plan with employer contribution; 

• ​A ​complete group ​insurance ​plan, from day 1; 

• An ​annual wellness allowance; 

• Access to the Lumino Health™ telehealth application; 

• Flexible work hours and more. 

Petal is an active participant in the equal opportunity employment program, and members of the following target groups are encouraged to apply: women, people with disabilities, aboriginal peoples and visible minorities. If you are a person with a disability, assistance with the screening and selection process is available on request.