Growth Marketing Manager

Petal is a leading Canadian healthcare orchestration and billing company that revolutionizes healthcare systems to make them agile, efficient, and resilient by enabling the forecasting and shaping of world-class healthcare through Healthcare BI, advanced analytics, and informed insights. 

 
Our commitment to fostering an exceptional workplace culture has earned us notable recognitions, including being listed as a Great Place to Work in both the technology and healthcare sectors. Join us in our mission to empower healthcare innovators and improve healthcare differently. 

Your mission 

Are you a seasoned growth marketer with a proven ability to drive results using the Salesforce suite, Google tools, and performance-driven strategies? Do you thrive in environments where you can build from the ground up, challenge the status quo, and continuously improve processes and outcomes? If so, this role could be your next big move. 

As Growth Marketing Manager, reporting to the Senior Growth Marketing Manager, you’ll take the lead on key initiatives such as Account-Based Marketing (ABM), product launches, SEO/SEM, and email marketing. You’ll define strategic objectives tailored to key accounts and market segments, measure your impact rigorously, and optimize the marketing pipeline to increase influence and conversion within the healthcare sector. 

Your daily life 

In your day to day, you will be led to: 

• Lead the implementation and execution of acquisition and cross-sell strategies across B2G, B2B, and B2C segments to drive pipeline growth and customer engagement. 

• Partner with the Marketing team to design and launch high-impact campaigns rooted in best practices, incorporating A/B testing frameworks and performance tracking systems to generate actionable insights and improve outcomes. 

• Define and track clear performance metrics and KPIs to evaluate the effectiveness of marketing initiatives across channels, tactics, and the full campaign lifecycle. 

• Drive automation strategies that maintain high levels of engagement throughout the customer journey, and provide guidance to cross-functional teams for seamless implementation. 

• Collaborate across departments to deliver data-driven recommendations and industry-informed guidance in shaping the company’s SEO strategy at both the corporate and product levels. 

• Conduct in-depth keyword research and competitive analysis to craft and refine SEO strategies aimed at increasing brand visibility, improving site performance, and deepening visitor engagement. 

• Launch, manage, and continuously optimize paid search (SEM) campaigns, ensuring alignment with business goals and performance targets. 

• Design and refine landing pages to increase conversion rates, with a focus on UX, messaging clarity, and performance optimization. 

• Monitor campaign performance, analyze key metrics regularly, report on results, and make strategic adjustments to maximize marketing ROI. 

• Occasional presence at the Montreal or Quebec City office may be required, approximately once a month.

Your profile 

Are you a strategic and hands-on marketer with a solid technical foundation and a results-driven mindset? The sky is the limit! If you have:

• Bachelor’s degree in Marketing, Business Administration, or a related field 

• 7+ years in demand generation and digital marketing 

• Strong knowledge of Google tools and Salesforce (Sales Cloud, Account Engagement/Pardot) 

• Proven success leading multi-channel campaigns and reporting on results 

• Skilled in using data to drive decisions and improve performance 

• Solid experience with Account-Based Marketing (ABM) 

• Excellent communication skills, both written and verbal 

• Hands-on experience with SEO, SEM, email, social media, and content marketing 

• Comfortable working in fast-paced environments 

• Self-driven, organized, and solutions-oriented 

• Quick to learn new tools, CRMs, and systems 

• Bilingual in English and French (spoken, written, and reading) 

Petal’s position on remote working 

In our opinion, a company cannot claim to be modern, innovative and have the well-being of their team at heart, without attempting to integrate remote working to the level that their business model allows them to. Petal employees continue to benefit from the option of teleworking up to the maximum flexibility permitted by the nature of the position and the smooth running of operations. 

Our benefits 

• A signing bonus of $1,000 for your remote work set-up; 

• Compensation that recognizes your contribution; 

• 4 to 6 weeks of paid vacation per year; 

• 5 paid personal days per year ; 

• A group RRSP / DPSP plan with employer contribution; 

• A complete group insurance plan, from day 1; 

• An annual wellness allowance; 

• Access to the Lumino Health™ telehealth application; 

• Flexible work hours and more. 

Petal is an active participant in the equal opportunity employment program, and members of the following target groups are encouraged to apply: women, people with disabilities, aboriginal peoples and visible minorities. If you are a person with a disability, assistance with the screening and selection process is available on request. 

A quick important note: We’ve noticed that some external websites are posting our job openings under incorrect job titles. To find our real opportunities and join our team, please make sure to apply through our official careers page or our trusted partners. We can’t wait to hear from you!