Director of Growth Marketing

Founded in Quebec City in 2010, Petal is a dynamic and growing company made up of over 350 enthusiasts who have developed innovative real-time care orchestration and medical billing solutions for Health Delivery Organizations. Patient self-scheduling, clinical capacity management, care coordination, physician scheduling and secure communication, all on our innovative and secure cloud platforms. 

Grow your career and have a positive impact on society by joining one of the fastest growing health tech companies in Canada. Join us in our mission to empower healthcare innovators and improve healthcare differently. 

What you can expect when joining the team 

Reporting to the Vice-President of Marketing, you will step into a pivotal role as a Director of Growth Marketing, responsible for leading and executing strategies that drive customer acquisition, retention and revenue growth that effectively promote Petal's products and drive increased engagement with our target audience. 

You will collaborate closely with cross-functional teams, including leadership, product management, sales and the central marketing team to ensure alignment and maximize the impact of our marketing efforts. 

Your daily life 

During the day, you will be led to: 

• Manage and optimize the entire growth funnel from acquisition to retention, identifying and improving key growth levers; 

• Develop a comprehensive ABM growth strategy s that will help expand our customer base, increase revenue, and achieve business growth; 

• Leverage data analytics to design and optimize campaigns, ensuring maximum ROI; 

• Run data-driven experiments and A/B tests to identify new growth opportunities and scale successful strategies 

• Lead, mentor and grow a high-performing team of growth and field marketers; 

• Lead marketing plan and budget exercises with various internal stakeholders; 

• Develop and present actionable reports on growth metrics, KPIs and insights to executive leadership.  

• Collaborate closely with the sales, product and customer success teams to align growth strategies with revenue targets, focusing on pipeline creation and conversion optimization 

Your profile 

Are you a seasoned and strategic marketing professional, known for your capacity to execute comprehensive marketing strategies and drive results? Are you looking for a challenging role that allows you to showcase your expertise and make a significant impact on a company's growth? The sky is the limit! If you have: 

• 10 years of growth or demand generation experience in a B2B tech or SaaS. company; 

• 5 years' experience leading a growth or marketing team  

• Solid track record of successfully developing and executing marketing strategies; 

• Excellent analytical and reporting skills; 

• Strong project management skills, with ability to work cross-functionally; 

• Experience with SalesForce Marketing Cloud or Pardot; 

• Proven experience working in HealthTech  (asset); 

• Excellent written and spoken French and English; 

• Bachelor's degree in marketing, business, or a related field. 

Petal’s position on remote working 

In our opinion, a company cannot claim to be modern, innovative and have the well-being of their team at heart, without attempting to integrate remote working to the level that their business model allows them to. Petal employees continue to benefit from the option of teleworking up to the maximum flexibility permitted by the nature of the position and the smooth running of operations. 

Our benefits 

• A signing bonus of $1,000 for your remote work set-up; 

• Compensation that recognizes your contribution; 

• 4 to 6 weeks of paid vacation per year; 

• 5 ​paid personal days​ per year​; 

• A ​group RRSP / DPSP plan with employer contribution; 

• ​A ​complete group ​insurance ​plan, from day 1; 

• An ​annual wellness allowance; 

• Access to the Lumino Health™ telehealth application; 

• Flexible work hours and more. 

Petal is an active participant in the equal opportunity employment program, and members of the following target groups are encouraged to apply: women, people with disabilities, aboriginal peoples and visible minorities. If you are a person with a disability, assistance with the screening and selection process is available on request.