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Product Marketing Manager

Québec, Quebec, CanadaProduct Management and Strategy

Job description

Founded in Quebec City in 2010, Petal is a dynamic and growing company made up of over 300 enthusiasts who have developed innovative real-time care orchestration and medical billing solutions for Health Delivery Organizations. Patient self-scheduling, clinical capacity management, care coordination, physician scheduling and secure communication, all on our innovative and secure cloud platforms.

Grow your career and have a positive impact on society by joining one of the fastest growing health tech companies in Canada. Join us in our mission to empower healthcare innovators and improve healthcare differently.

What you can expect when joining the team

Reporting to the Director of Product Marketing, you will act as the glue that binds our product strategy to the tactics that are needed to drive commercial success. You will be the product evangelist and will play an integral role in the go-to-market strategies in existing and new geographies for your products.

Working closely with marketing, business development, and product leaders, you will develop programs that drive demand and product acquisition, empowering our sales channels to be successful. A keen attention to detail and the ability to grasp and present our product’s value proposition will enable you to be successful in this role.

Your daily life

During the day, you will be led to:

  • Own the market intelligence of your product - be the expert on our buyers, who they are, how they buy and their key buying criteria;

  • Understand the competitive landscape, acting as an expert on our competition and how they are positioned;

  • Collaborate with product management and marketing communications to develop product positioning and messaging that resonates with our target buyer personas;

  • Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make;

  • Drive changes to our sales and marketing processes;

  • Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the acquisition of new customers and the retention of existing customers;

  • Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes;

  • Plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan;

  • Act as the primary thought leader for the products you support externally, including speaking engagements and written works;

  • Understand and support our sales channels and partners - train them on the problems we solve for our buyers and users, develop internal tools and external collateral and teach them how and when to use it.

Job requirements

Your profile

Are you an engaging product marketing professional focused on developing successful go-to-market strategies and programs? Are you known for your capacity to act as a bridge between analysis and action in a fast-paced environment? Are you motivated by the opportunity to work in a growing organization that values teamwork, learning and continuous improvement? The sky is the limit! If you have:

  • A Bachelor’s degree in marketing, administration or another field relevant to the position;

  • A minimum of 5 years of relevant experience in a similar position;

  • Knowledge of the healthcare industry and information technology (a major asset);

  • The demonstrated ability to think critically, simplify and clarify key information, combined with strong writing skills;

  • A track record that demonstrates your ability to deliver and willingness to try new approaches and learn from experience;

  • Extensive knowledge of market analysis and marketing;

  • Exceptional ROI-tracking skills, able to prove what is, or isn’t working;

  • The natural ability to vulgarize information, communicate the value proposition of a product, and visualize and define the customer journey;

  • Strong diplomatic skills - knowing when to push back and when to dive in;

  • Excellent people skills to interact with colleagues, cross-functional teams and third parties;

  • Bilingualism in written and spoken English-French;

  • Pragmatic Institute Certified / Product Marketing Alliance (a strong asset).

Petal’s position on remote working

In our opinion, a company cannot claim to be modern, innovative and have the well-being of their team at heart, without attempting to integrate remote working to the level that their business model allows them to. Post-pandemic, Petal employees will continue to benefit from the option of teleworking up to the maximum flexibility permitted by the nature of the position and the smooth running of operations.

Our benefits

  • A signing bonus of $1,000 for your remote work set-up;

  • Compensation that recognizes your contribution;

  • A ​generous vacation policy;

  • 5 ​paid personal days​ per year​;

  • A ​group RRSP / DPSP plan with employer contribution;

  • ​A ​complete group ​insurance ​plan, ​including dental;

  • An ​annual wellness allowance;

  • Access to the Dialogue™ telehealth application;

  • Access to the Leapsome™ employee engagement application;

  • Flexible work hours and more.


Québec, Quebec, Canada
Product Management and Strategy